Business In Tbilisi At The End Of The 19th Century And Beginning Of The 20th Century (According To The Advertisements In The French Magazine “LE CAUCASE ILLUSTRÉ” Published In Tbilisi)

Abstract

The French magazine “Le Caucase illustré” was published in Tbilisi from 1889 to 1892 and again from 1899 to 1902. Founded and edited by French journalist Jules Mourier, the magazine featured articles on the history, art, literature, and daily life of the Caucasian peoples. While many of these topics have been explored to some extent, this paper focuses on an integral yet largely unexplored aspect of the magazine: its advertisements.

Advertisements in “Le Caucase illustré” can be categorized into the following groups: 1) Oil industry. 2) Banking services. 3) Trans­po­r­ta­tion

Trans­po­r­ta­tion. 4) Hotels and dining establishments. 5) Various retail shops. 6) Other services (including notary, translation, medical services, pho­tography studios, etc.).

Through an analysis of the advertisements featured in the mag­azine, a comprehensive overview of business activities in Tbilisi is presented, emphasizing the city's significance in international comm­ercial relations.